The Ask
After the password-sharing crackdown, Millennials were "screwed" out of their free Netflix access. The brief was to launch a campaign encouraging them to subscribe to the $6.99 ad-supported plan. Deliverables included a 15-second spot with an idea and script.
The Idea
Staged like an intervention, this campaign showcases the awkward moment of when a millennial is confronted by their parents for mooching off the family account. The message is clear: it’s time to cut it and finally pay for things yourself.