According to an AAD survey, 20% of Gen Z adults prioritize a tan over skin cancer prevention. However, the risks aren't just long-term; UV exposure also triggers immediate issues, such as after-tan odor, a reaction at the skin's surface.
The Sol de Janeiro x Sun Bum collaboration is born from a common Gen Z frustration: the gap between an expectation of a sun-drenched lifestyle and the harsh reality of its side effects.
To combat the disappointment of after-tan odor and UV damage, we’re introducing new products that feature the Delicia Drench SPF Body Cream, the Sonny Tanning Oil, and Cheirosa 25 SPF Fragrance Mist.
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