The Ask
Swiss Miss is a popular brand of hot cocoa products, leading the category for over 50 years. The brand excels in the wintertime, but summertime? Not so much. How can we make Swiss Miss the hottest brand of the summer?
The Idea
People reach for Swiss Miss to warm up in winter, but now they can reach for it to cool down in summer. We executed this shift by launching a Stanley collaboration that reimagined Swiss Miss as the iced drink of the summer season. The visual concept is mocked up by Google Gemini.
IG Story
IG Post
Swiss Miss x Stanley Pop-Up
To cement Swiss Miss as the drink of the summer, we are dropping anchor in Central Park as a cool-down destination. Consumers are invited to step into a branded experience where they can capture content, drink Stanley-filled treats, and have a new Swiss Miss summer ritual.
