The Ask:
Audiences connect most deeply with stories they can feel, touch, and live inside. Yet while fans engage deeply with Hello Sunshine’s film, TV, and storytelling universe, there’s no physical space that lets them truly enter the worlds they love.
The Idea:
This concept transforms Hello Sunshine’s 10-year milestone into an immersive anniversary experience of women-centered storytelling. Based on the bestselling novel produced by Hello Sunshine, Daisy Jones & The Six follows the rise and fall of a fictional 1970s rock band. To give viewers an intimate look into the band’s world, these Adobe Firefly–generated mockups recreate key settings from the story—including a detailed set design of the band’s tour bus and the iconic studio in which they first recorded their album.
