The Ask
With Poppi launching a paid Summer 2026 internship in partnership with Alix Earle—focused on social media, influencer, experiential, and brand marketing—I saw an opportunity to transform the program into a Gen Z-driven, reality-style series.
The Idea
Designed for college juniors and seniors, the internship selects one student to join Poppi’s Culture Team at the end, creating the perfect backdrop to follow interns as they go through real challenges, college life, and the pressure to perform—think Project Runway meets Jimmy Fallon’s On Brand. The result is a bingeable, behind-the-scenes social series that captures the chaos and charm of the Poppi college era.
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